Born out of a deep love and appreciation for music, Adrian Romero founded Rosemary HiFi in 2022 as a pop-up event in the Coachella Valley. Inspired by Japan’s jazz kissa movement, he sought to create a space where music lovers and audiophiles could come together to experience sound in its purest form. Adrian's journey with music runs deep—learning to play on his brother’s guitar, starting bedroom bands throughout his youth, and eventually performing at desert venues, including the iconic Coachella Festival. His passion led him into the corporate audio/visual world before branching out into entrepreneurship with Hermano Flower Shop, a hybrid brand blending apparel, flowers, and a love for art and music. Naturally, Rosemary HiFi became the next evolution of his creative journey—a space where sound, design, and community converge.